Contrary to popular opinion, millennials ARE awesome. Find out 7 reasons why!
Since the day I walked into my first job as a consumer culture researcher and brand strategist, the number one “target” for the roster of companies on my client list was Millennials. Then: tweens and teens ready to enter the working world and start driving cars – but influencing the spending of their parents in a big way all around. Now: a final generation of teens all the way through a bustling populace of full-fledged adults, many already in their early to mid thirties.
This is a generation that has been pined over, studied and marketed to for over a decade. Brands have been coveting their share of wallet, and HR departments have been scrambling to figure out what to do with this workforce who by most counts is vastly different from their boomer predecessors.
On the flip side – Millennials are not immune to the scrutiny they have been…
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